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ASICS Tiger - everything we know about these shoes

ASICS Tiger: Retro-inspired sneakers with a mid to high price point

ASICS Tiger - consumer info

ASICS Tiger is a sub-brand of the Japanese sportswear company ASICS, which specializes in footwear, apparel, and accessories for running, training, and other athletic activities. ASICS Tiger specifically focuses on retro-inspired lifestyle sneakers that are designed for casual wear.
ASICS Tiger was originally launched in 2002 as a way to reintroduce some of the classic running shoes that ASICS had produced in the 1980s and 1990s. These sneakers quickly gained a following among sneaker enthusiasts and fashion-conscious consumers who appreciated their vintage appeal and high-quality construction.

Today, ASICS Tiger continues to release new models of retro-inspired sneakers, as well as collaborations with designers and retailers from around the world. Some of the brand's most popular models include the Gel-Lyte III, Gel-Lyte V, and Gel-Kayano Trainer, all of which feature distinctive designs and cutting-edge performance technologies.

Popular ASICS Tiger models and their features

Gel-Lyte III: This shoe features a split tongue design, GEL cushioning system, and a durable rubber outsole. It also has a unique aesthetic with a mix of leather and synthetic materials, and comes in a variety of colorways.

Gel-Lyte V: Similar to the Gel-Lyte III, this shoe features GEL cushioning and a rubber outsole, but has a sleeker silhouette and a sock-like fit. It also has a neoprene collar for added comfort and comes in a range of color options.

Gel-Kayano Trainer: Originally designed as a high-performance running shoe, the Gel-Kayano Trainer features ASICS' signature GEL cushioning technology, a breathable mesh upper, and a supportive midfoot cage. It's also available in various color schemes.

Gel-Mai: This unique shoe has a futuristic look with a layered upper, asymmetrical lacing system, and GEL cushioning in the heel. It's a versatile sneaker that can be worn for both casual and athletic activities.

Gel-Saga: First released in the 1990s, the Gel-Saga is a retro-inspired shoe that features a chunky silhouette, mesh and suede upper, and GEL cushioning in the sole. It comes in a range of colorways and is a popular choice for sneaker collectors.

Onitsuka Tiger Mexico 66: Although not technically an ASICS Tiger shoe, the Mexico 66 is a classic model from the brand's heritage line that has been reissued and updated for modern wear. It has a minimalist design with a leather and suede upper, iconic tiger stripes, and a rubber outsole.

These are just a few examples of the many ASICS Tiger models available. Each shoe has its own unique design features and technologies to provide comfort, support, and style.

Price point

The price point for ASICS Tiger shoes can vary depending on the model, materials used, and design. Generally speaking, these shoes are priced in the mid to high range compared to other lifestyle sneaker brands.

On average, you can expect to pay around $100 to $150 for a pair of ASICS Tiger sneakers. However, certain limited edition collaborations or premium materials may cost more. 

On the other hand, some classic models or basic colorways may be available at a slightly lower price point. It's worth noting that prices may also vary depending on the region and retailer you're purchasing from.

ASICS Tiger and the competition

ASICS Tiger faces competition from a number of other lifestyle sneaker brands that offer similar styles and price points. Some of ASICS Tiger's main competitors include:
  • Nike Sportswear: The lifestyle division of Nike that produces retro-inspired sneakers, as well as new models with cutting-edge designs.
  • Adidas Originals: The lifestyle division of adidas that focuses on classic designs and collaborations with fashion and streetwear brands.
  • New Balance: A brand that is known for its quality craftsmanship and retro-inspired designs.
  • Puma: A brand that produces both athletic and lifestyle sneakers with a focus on fashion-forward designs.
  • Reebok Classics: A sub-brand of Reebok that focuses on retro-inspired sneakers and collaborations with designers and artists.
These brands offer similar products at similar price points, and are often in competition for the same consumer base.

Each brand has its own unique design aesthetic and technology offerings, which can influence a consumer's purchasing decision.

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