New features in the LinkedIn marketing platform that will help you boost reach and engagement

Latest updates about LinkedIn marketing and their Pages

LinkedIn marketing platform updates

LinkedIn has announced new features that aim to help organizations expand their reach and engage with potential customers through quality, targeted content. The social media platform has unveiled four new features that businesses can take advantage of. 

Creating a LinkedIn Page enables you to showcase your company on the platform. This feature allows LinkedIn users to gain insights into your organization, including its offerings, job vacancies, and brand image. 

The first feature allows marketers to schedule their LinkedIn Page posts to go live at a specific date and time, up to three months in advance. 

The second feature, LinkedIn Audio Events, enables users to host and engage in live, audio-only conversations with a professional community from around the world. Attendees can also react using emojis or follow anyone who sparks their interest. 

The third feature enables businesses to reach more potential candidates by automatically sharing job openings as a Page post. 

Finally, the fourth feature enables businesses to discover and join more conversations relevant to their brand by following Pages as their organization. 

All these features are designed to help businesses showcase their purpose, values, culture, and offerings and expand their reach.

How to use LinkedIn Pages efficiently

Here are few tips that we have for you in case you want to boost your digital presence through LinkedIn Pages:

  1. Optimize your page: Fill out all the necessary information about your business, including a clear and concise description, logo, cover photo, and contact information.
  2. Post engaging content: Share industry news, company updates, product releases, and relevant articles to keep your followers engaged.
  3. Use visuals: Incorporate images, videos, and infographics into your posts to make them more engaging.
  4. Engage with your followers: Respond to comments and messages promptly, and encourage your followers to engage with your content.
  5. Leverage LinkedIn Analytics: Use LinkedIn Analytics to track the performance of your posts and learn what type of content resonates best with your audience.
  6. Advertise: Consider using LinkedIn Ads to reach a wider audience and promote your business.
  7. Showcase your company culture: Use your page to showcase your company culture, employee spotlights, and any community involvement.
By implementing these tips, you can use LinkedIn Pages efficiently to represent your business and engage with your audience.

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